Full of joy, freedom and daring, just like Claudia Cardinale dancing on its official poster, the 70th Festival de Cannes (17-28 May) promises a celebration in passionate red and sparkling gold.She dances, she laughs, she lives! Who better to symbolise the next Festival than Claudia Cardinale, the image of an adventurous actress, independent woman and social activist? Throughout the 12-days festival, the spirit of openness and welcome will infuse the Croisette – as it does every year – with pictures of a world that dares to look itself in the mirror, to stand proud and to speak out.
‘I am honoured and proud to be flying the flag for the 70th Festival de Cannes,’ says Claudia Cardinale, and delighted with this choice of photo. It’s the image I myself have of the Festival, of an event that illuminates everything around. That dance on the rooftops of Rome was back in 1959. No one remembers the photographer’s name… I’ve also forgotten it. But this photo reminds me of my origins, and of a time when I never dreamed of climbing the steps of the world’s most famous cinema hall. Happy anniversary!’
With Monica Bellucci as Mistress of Ceremonies and Pedro Almodóvar as the President of the Jury, the Festival de Cannes will kick off on Wednesday 17 May.
Poster credits /Bronx (Paris). Photo: Claudia Cardinale © Archivio Cameraphoto Epoche/Getty Images Bronx agency (Paris) / www.bronx.fr designed the poster for the 70th Festival de Cannes.
The visual identity was created by Philippe Savoir (Filifox) / www.filifox.com
Official media Festival di Cannes /Deamina Magazine.