By Giulia Deamina.
ALEXANDRE J. IS A DECISIVELY CONTEMPORARY FRENCH DESIGNER. ICONOCLASTIC ARTIST, MODERN AND ANCIENT ART ENTHUSIAST, DEVOTED HUMANIST AND TRAVEL BUFF, ALEXANDRE.J DEFINES HIMSELF AS AN ”EXPLORER” DRIVEN BY THE DESIRE TO CONSTANTLY PUSH THE BOUNDARIES OF HIS CREATIVITY TO THE LIMIT.
Paintings, sculpture, drawings, music, travels… have all fashioned and nourished the Alexandre. J myth. His unique vision of the world has brought new life to the realm of fashion and beauty, two spheres that hold all the secrets of art. Audacious, talented and driven by extraordinary inspiration, Alexandre J. is one of the most influential creators of the 21st century.
A unique and creative spirit, Alexandre J. wishes to share his vision of the world, which he perceives as a work of art. A harmony of shapes, images and colors, having the intense emotional power to unveil even for the brief moment of a beauty ritual the secrets of human life.
Each creation explores a wide range of olfactory notes ideally proportioned for a unique design and composition. The raw materials used to create Alexandre J products are noble, rare, and precious. Finding the perfect balance is a slow, painstaking process. Alexandre J. does not shy away from challenges or compromise: the olfactory experience is all that matters.
The bottles & the sets
Advocating luxury craftsmanship, Alexandre J containers are unique and elegant, demonstrating the art of handmade and designed in the most appropriate place. Alexandre J. imagines a single bottle for each of its fragrances using the finest materials, such as crystal, mother peal, email, pâte de verre, leather, wood…
ALEXANDRE J. ECLETTICO FRENCH ARTIST, PAINTER, SCULPTOR AND SINCE 2012 CREATOR OF A LUXURIOUS FRAGRANCE COLLECTION… HOW WAS THE BRAND BORN?
“It all began as an idea. Alexandre.J being a citizen of the world, makes the brand essentially inspired by different cultures, lifestyle, architecture, historical movements, and more. The Brand initially and strategically entered the Dubai Duty-Free. This allowed us to ‘test the waters’ bearing in mind that niche perfumery back then was gradually making its way into the middle east and at the same time, our presence in travel retail gave us the privilege of exposure as globe trotters shop around for gifts or are simply trying to pass the time while waiting to board. Needless to say, the positive response we established opened a lot of doors for the Brand having partnered with renowned department stores such as Bloomingdale’s Harvey Nichols, Debenhams, and even got us a sweet spot in the tallest building in the world in collaboration with Atmosphere Burj Khalifa… and the rest is history”.
ITS PERFUMES ARE EXTRAORDINARY IN FACT, ITS BOTTLES ARE NO LESS: BOTH ARE A CREATIVE ACT AND ARE MADE WITH THE FINEST MATERIALS, IN WHICH YOU CAN BREATHE A COSMOPOLITAN SPIRIT AND A BOUNDLESS LOVE FOR BEAUTY… WHAT INSPIRES YOU?
“The idea is to go back to the perfume industry as it was decades ago when bottles had a premium place in people’s home. We highlight a three-stage experience: visual, olfactive, & touch. It’s the kind of experience that may be likened to a delectably- presented food that makes you feel like you want to try it. It is worth mentioning that travel opens up the mind. It’s about meeting new people and welcoming new culture, seeing a different vision of mind. Whenever you arrive at a new country, there’s always a different scent because of the food, the air, the people, and a lot of other factors, so traveling directly impacts Alexandre.J’s inspiration and passion because the world is full of varied concepts. Moreover, the art differs according to the country. The challenge remains as to how these differences may be interpreted into a perfume bottle. Additionally, a lot of the story telling reflects on the packaging, it inspires the notion of gift-giving whether for yourself or for others”.
ITS FRAGRANCES ARE INNOVATIVE AND UNUSUAL, TOGETHER WITH THE PRECIOUS BOTTLES OF BAROQUE TASTE, KEPT IN LUXURIOUS LEATHER BOXES, ARE AN EXPERIENCE OF SUBLIME BEAUTY THAT INVOLVES AND APPEASES ALL THE SENSES. HOW MUCH WORK DOES A FINISHED AND HIGH QUALITY PRODUCT REQUIRE?
“The brand had always been committed to combining unique packaging and strong identity fragrances. A finished product goes through a lengthy process from conceptualization, design, and pro- duction. Alexandre.J partners with the best of the industry; craftsmen, perfumers, and others. As much as possible, we want our team to be free in their work while respecting a brief. Normally the focus would be on the quality of the product and preserved uniqueness. Our entire team takes part in the creative process and are deeply involved, even to the extent of the choice of name”.
IN THE LAST FEW YEARS I KNOW THAT YOU HAVE CREATED VARIOUS COLLECTIONS OF PRESTIGIOUS WATCHES AND JEWELS..WHAT DIFFERENTIATES YOUR PRODUCTIONS FROM COMPETITORS?
We aim to surprise people with more raw-material- oriented pieces. We want to create intimate relationships with our audience, our clientele by telling stories with every Alexandre.J piece. It’s the strong experience in architecture and deep background in art that sets Alexandre J. apart, going beyond limits. When the brand was formed, the idea was to get past the rules of the industry and to remain unique and always ahead of the game; revealing new novelties and ensuring alignment to customer needs and what customers feel. In this way, we stand out among the competition”.
ARE YOUR LINES OF PERFUMES AND JEWELS SUITABLE FOR ALL AGES?
“Our wide range of products sets the limit to the sky. Our collections are as diverse as the color spectrum. Colors, shapes, and scents are all linked around a story. Every single element must be relevant to give birth to this exact story. An individual’s favorite object could be painted as something colorful and shapely with a lot of energy and dynamics behind it, no matter the age and gender”.
“Indeed, there is always something new in the pipeline. Our plan is to increase our presence and reinforce our visibility and continuously raise brand awareness. We are developing our digital presence along with our relationship to the press, the influencers and of course, our clientele. The main objective is to encourage and promote the discovery of the Alexandre.J experience, especially in the digitally dominated world”.
HOW CAN OUR READERS STAY UPDATED ON THE NEWS OF YOUR COLLECTIONS AND HOW CAN THEY BUY THEM?
“Our website and social media platforms are always up to date with the brand’s latest; our responsive team are available 24/7 for any queries, including live chat with an ambassador through our website should a visitor/client need any assistance with making purchases. Visitors may also view retail locations by country where Alexandre J. is available.