Alexandra Popescu-York is a New York Fashion Designer and visual artist with many accomplishments in the field. Her brand with the same name offers a big variety of styles from couture pieces to ready-to-wear for both women and The current collection is focused on women and it’s meant to lift up the spirits through vivid colors and interesting sha. Alexandra Popescu-York has been painting since the age of three and has studied fashion design and plastic arts at the Bucharest. Now settled in the US for over a decade and a half years, she has an impressive record of both national and international fashion shows and exhibitions. What defines Alexandra Popescu-York as a fashion designer is the interplay between plastic arts and fashion. Creativity, originality and sustainability is one of the most important guidelines of her brand.
“To do a fashion show during a pandemic is almost impossible. The logistics were taken care by the production company Flying Solo and they dis an amazing job like alwats! They are pioneers in the industry. They are so organized and so strong.
From the designer point of view to make a collection during the pandemic is almost impossible as well. To keep the wheels going, to have the optimistic spirit to create, to have the resources to invest into your collection, show production, marketing, production and distribution it’s a lot”!!!Q: What was it like doing a fashion show outdoors in below 30 degrees?
“Obviously it was very hard but to tell you the truth I didn’t feel the cold a bit because my adrenaline was so high I felt only great vibes, excitement and accomplishment! Normally speaking it was very difficult to be outside in the cold for more than 5 minutes, fully dressed. The models, designers, staff, press, influencers, photographers, all of us that were there are all heroes for just being there. The models probably felt the most cold because they worked 6 shows, changing at least one per show.
I know models that walked in the same day for 10 designers and they did it with grace. That’s what professional models do”!
“No advices here. We are taking one day at a time. It’s very hard for everyone. Just be safe, be strong, this too shall pass. DO YOUR THING, try to become better and better everyday. Be the best version of yourself”.Q: Can you see yourself participating in another fashion show in September 2021?
“Yes, of course! The shows are a very important part of mg life! They give me reason to keep going, they give me life , besides the fact they are a marketing investment, they are more importantly for me a way to express my life as an artist and designer.
I see fashion and art as one of the most important things in life, without it our life would be so dull”.